DHCD's Community Vitality Office - Virginia Main Street Webinar

7/20/2022 11:00 am to 7/20/2022 12:15 pm

Event Description

DHCD's Community Vitality Office
Virginia Main Street Webinar

Make Every Communication Count

July 20, 2022
11 a.m. – 12:15 p.m.

We don’t communicate with our best friends the same way we do our doctors, accountants, or lawyers. In the same way, your organizations should not message to volunteers the same way as partners, clients, or other key people you interact with.

Understanding your key audiences and developing targeting messaging for each is the cornerstone of any successful Main Street communications strategy and will lead to the engagement needed to inspire action. During this webinar we will discuss and share tools that will help your organization develop a messaging framework built on your key audiences. You will leave the webinar with tips, tools and resources that will help you:

  • Identify, refine, and prioritize your key audiences
  • Understand your audiences by crafting personas for each
  • Develop or refine your organizations brand persona to align with key audiences
  • Establish a framework of clear targeted messages to inspire engagement

Presented by:
Raven Bates
Director of Administration and Communications